PRIVACY POLICY CONCERNING THE USE OF THE WEBSITE AND THE USE OF COOKIES

This policy explains how the company collects and obtains personal data via the internet and cookies and what it does with this data.

Privacy Policy concerning the use of the website and the use of cookies

Factry understands the importance of the privacy of its customers and the protection of their personal data. Present policy outlines the handling and processing of the personal data we collect.

1. Scope

This website is operated by Factry BV. It is important for us that we create and maintain an environment where our customers feel comfortable that their information will not be misused. We comply with the applicable data protection laws, such as the General Data Protection Regulation 2016/679 and national data protection laws. These data protection laws relate to the protection of your personal data and grants you rights in respect of your personal data. This policy aims to tell you which personal data we collect from you and how your data will be used following the use of our website to try to ensure you the proper handling of your data.

2. What personal data is collected

You do not have to provide your personal data to us in order to use most of our website. For the purposes as mentioned hereafter, Factry BV may gather and process the following categories of personal data about you: o Name, title, address; o Contact details (e-mail, phone number); o Company; When completing a contact form on our website or when using the Tidio, a chat platform. You may provide this information when completing forms on our website or when you give this information to us when we have contact with you (by telephone, by e-mail or at trade fairs or events). Furthermore, we may also collect and process information obtained through our websites or the devices you are using. This information can be : o Location data (location information collected from social media networks or IP addresses from your device); o Information from cookies, web beacons or from the internet. This information will be gathered automatically and may be the website that you have visited before browsing our website or the website that you are visiting after ours. We may also collect information on which pages of our website you are visiting, your IP addresses, type of browser, access times, operating system. This information is aggregated and is not used to identify you. You can find out more about how we do that in the articles on the use of cookies; Factry BV may also collect publicly accessible information in order to verify information we have collected and to manage and expand our business.

3. Why do we collect this information

Factry BV collects the abovementioned information to understand your needs and to provide you with a better service, and more specifically we collect your information for the following purposes: o Your personal data will be used to respond to your (online) queries about our products or services, to provide you with information on our products, and to follow-up online offers; o The information will be used to improve our products and services; o Investigate complaints about the products or services or regarding our website; o Meet legal, regulatory and compliance obligations and requirements; o Sending promotional e-mails periodically about our products and services, about special offers or other information which we think that it might be interesting for you; o Process your personal data for specific purposes as mentioned on specific forms as published on our website, on written notices or via e-mail;

4. How will your information be used and shared

Factry BV may share your personal data: o with companies in our group and/or our affiliates; or We can also share your personal data, based on our legitimate interest, to third party providers who help us with our products and services. Examples include hosting our web servers, analysing data, providing marketing assistance, and providing customer service. These companies will have access to your personal data but only when strictly necessary to perform their functions and they may not use that data for any other purpose. Your personal data will not be sold or rented to third parties. We may disclose your personal data to enforce our policies, to comply with our legal obligations or in the interests of security, public interest or law enforcement in any country where we have entities or affiliates. For example, we may respond to a request by a law enforcement agency or regulatory or governmental authority. We may also disclose data in connection with actual or proposed litigation, or to protect our property, security, people and other rights or interests. In the event that the business of Factry BV is sold or integrated with another business, your details will be disclosed to any prospective purchaser’s adviser and will be transferred to the new owners of the business. In this case, we will implement the appropriate safeguards to ensure the integrity and confidentiality of your personal data. However, use of your personal information will remain subject to this Policy.

5. Transfer of your personal data

We may transfer your personal data to third party providers who are located in third countries (outside the European Economic Area (EEA)), i.e. USA for CRM data. This data transfer outside the EEA is legitimate if the recipient of the data is located in a country which provides an adequate level of protection following a European Commission adequacy decision. Some of these countries may not have equivalent data protection legislation to protection the use of your personal data. In this case, we have assessed whether appropriate safeguards as within the EU are possible by, for example, executing standard contractual clauses. In particular cases, we will obtain your preliminary consent for transferring your personal data outside the EEA. For more information regarding the transfer of information you can follow the procedure as described in the Article on the ‘Rights of the Data Subjects’.

6. How we use cookies

Some features of this website are designed to give you a better online experience on our website and will only work if we use cookies. We also use cookies to collect information about your online preferences. Cookies are text files which contain small pieces of information, sent by a web server to a web browser which allows the server to uniquely identify the browser on each page. They will be stored on your computer, tablet or phone when you visit a website. Cookies may contain identifying information. Cookies enable us to gain information about the use of its websites. This information may be analysed by third parties on our behalf.

a. We use the following categories of cookies on our website:

  • Strictly Necessary Cookies
    These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided.
  • Performance Cookies
    These cookies collect anonymous information on how people use our Website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.
  • Google Analytics
    We also use third party services such as Google Analytics to collect information about visitors to our websites. This information is aggregated to determine number of visits, average time spent, pages viewed, etc. We use this information to measure site usage, as well as to improve the content and value of our site. More information about the way Google processes your information is here https://policies.google.com/privacy?hl=en-US. If you wish to disable Google Analytics on your browser, please go to https://tools.google.com/dlpage/gaoptout.
  • Tidio
    This website is using Tidio, a chat platform that connects users with the marketing & sales support of Factry BV. The messages and data exchanged are stored within the Tidio application. For more information, please refer to their Privacy Policy at https://www.tidio.com/privacy-policy/. Factry BV is not making use of these messages or data other than to follow up on users’ inquiries.
  • Hotjar
    We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For more information, please refer to their Privacy Policy at https://help.hotjar.com/hc/en-us/articles/115011639887-Data-Safety-Privacy-Security.
  • Leadfeeder
    This website uses Leadfeeder to identify which companies visit our website. For more information, please refer to their Privacy Policy at https://www.leadfeeder.com/privacy/.

b. Deletion of cookies and more information about cookies Some cookies are deleted when you close down your browser (session cookies). Others remain on your device until they expire or you delete them from your cache (persistent cookies or tracking code) and enable us to remember things about you as a returning visitor. If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. The help option on the toolbar of most browsers will also tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please bear in mind that some personalized services may not be available if you choose to disable cookies.

To find out more about cookies please visit: http://www.allaboutcookies.org or see http://www.youronlinechoices.eu which contains further information about behavioural advertising and online privacy.

7. Rights of Data Subjects

You are entitled to see the information held about you and to obtain a copy of the information we hold. If your personal data have been changed, you are entitled to ask us to rectify or complete or erase the outdated, incorrect or incomplete data we have about you. Furthermore you have the right to restriction of the processing of your data and to object to the processing of your personal data. You have also the right to data to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller. If you have opted to receive commercial e-mails or newsletters from us at the time you completed a form on the website, you may opt-out whenever you have changed your mind. We may require you to provide verification of your identity to ensure that you have a legitimate right to make the request and to verify that we provide the answer to the person that has the legitimate right to send us one of the abovementioned requests and to obtain the information. Please note that in certain circumstances as provided by law we may withhold access to your information or that we may not grant your request where we have the right to do so under applicable data protection legislation. If you wish to obtain more information regarding the processing of your personal data or if you wish to exercise your rights, please contact us at info@factry.io . You have the right to lodge a complaint with the competent supervisory (data protection) authority.

8. Security

Factry BV is committed to trying to make sure that your information is secure. We have implemented reasonable technical and organisational measures to secure your personal data from accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed. You should, however, remember that the internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your personal data for improper purposes. This website may contain links to third party websites. Factry BV is not responsible for the content of these websites and is not responsible for the privacy standards and practices of that third party. We recommend you to read and understand the relevant privacy policies of these third parties and their websites before you accept their cookies and visit their website to ensure yourself that your personal data is sufficiently protected.

9. Changes to this policy

Factry BV may amend and update this policy from time to time to ensure that the policy represents the way we process your personal data at that time. We will place an updated version of this policy on the same webpage and will automatically be effective when published. Please return to this webpage regularly to ensure that you are always aware of the information we collect and process, how your data is being used, in which circumstances, and in which cases we will share your data with third parties.