Head of Marketing

Who we are

Factry helps industrial companies improve their production processes. And we’re one of a kind, because we’re experts in connecting industrial equipment with modern open source software.

We’ve been international since day 1: while based in Ghent, Belgium, we maintain Factry software all over the world! And we’re good at it, too: our clients love our work. We wouldn’t settle for less.

Our Core Values

• Transparency We believe open and accessible information is the best way to help others, to transfer knowledge and to create trust. We help our customers to gain clear insights by implementing an open data culture in their company.
• Excellence Backed up by 20 years of experience, we strive for maximum customer satisfaction by enhancing operational efficiency and productivity. Our secret goal is to make clients say they should have met us earlier.
• Innovation Factry believes radical innovation is key to operational improvement. We evoke change by guiding our clients towards a digital factory, delivering solutions that create value today and in the future.
• Authenticity We believe in being the same people we are online and offline, in the office and outside of it. We take our time to understand your challenges, deliver solutions and to continuously build genuine customer intimacy.
• Optimism We believe that any industrial process can benefit from automation, even on a very modest scale. We spread the power of optimism, as we believe small steps can make a big difference in creating the factory of the future.
• Fun factor Factry is about creating fun and exciting user experiences. We love empowering people to explore, experiment, and make better operational decisions based on historical data. Anytime, on any device and in real-time.

Who we’re looking for

We are looking for someone with experience (or the will to learn the needed skills fast) that will take the lead in our various marketing initiatives. Your main focus will be to work together with management to achieve the set goals.

As Head of Marketing, you will:

• Guard and promote the Factry brand identity through all channels.
• Streamline all communication in line with our brand strategy.
• Take ownership & conceptualize all content that Factry creates. Brief, collaborate with & monitor external partners for content creation such as blogs, social media posts, videos, e-books, infographics, presentation decks and webinars.
• Perform in-house competitor, and customer analyses to shape new initiatives.
• Continuously test and optimize the existing marketing tactics.
• Evaluate your targets and ensure a constant flow of quality leads.
• Track LTV, ARR, MQLs, conversion rates on a regular basis.
• Get down to business by sharpening your own pen or by using Canva to create some nice thumbnail for a new Youtube video.
• Report the results of the several marketing projects to the team while monitoring your budgets.

About You

• You have a minimum of 2 years of experience in a (digital) marketing role in B2B software, preferably in SaaS.
• You’re a strategic thinker and don’t mind getting your hands dirty.
• You have a growth marketing mindset: experimentation and data-driven decision making are your thing. We’re all about data anyway.
• You know your way in the marketing tool landscape and set them up on a basic level. We always have developers to do the hard coding when needed.
• You’re insightful, pragmatic, and imaginative.
• You can interpret marketing-related metrics and are driven by results.
• You’re fluent in English, both verbal and written.

So what do you get?

• A dynamic work environment with plenty of room for your ideas.
• The opportunity for personal growth and development of new skills.
• A healthy work / life balance adapted to your needs. A healthy dose of remote work is part of the culture.
• Competitive salary depending on your experience.
• Meal vouchers, mobile phone subscription, medical insurance, collective pension plan.
• A creative working environment. We’re based in a brand new office building in Ghent, a 1 minute walk from the train station Ghent Dampoort. The office comes with a pool table, an unlimited coffee supply, protected bike parking, showers, and much more.

YES! That’s me! Now what?

• Send your resume and a short video about yourself to iwannawork@factry.io. We will respond within 1 week, and maybe invite you for a first interview at our office.
• You have a first interview with Frederik, our Business Development Director.
• Finally, you have a second conversation with our management.
• Go? Go!
• Questions? Contact Frederik at frederik.vanleeckwyck@factry.io.

Photo by Brooke Lark on Unsplash